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How to Choose the Right Property Management Company

Candice Blair • September 26, 2024
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When you’re looking for professional property management in South Orange County, it’s possible you’ll feel a bit overwhelmed. There are a lot of options, and how do you know which company will provide the most value and the best service? 


At Niguel Point Properties, we believe good management starts with a solid commitment to customer service. 


We think that there’s a good chance we’re the right property management company for you. However, we think exploring all of the options is important, so we’re talking today about how to choose the right property management for your investments, whether you’re renting out just one home or an entire building of rental units. 


The right management partner will depend on your unique needs. An out-of-state investor with a growing portfolio, for example, will have a different set of priorities than a landlord who is renting out the home they once lived in themselves. Your goals will drive what you’re looking for, and the property manager you choose must have a solid understanding of where you are now and where you’re hoping to go with your properties. 


Let’s dive into the factors you need to consider when selecting a property management company in Laguna Niguel and the surrounding areas. We'll also share some of the things that make our company a good fit for owners and investors who care about their profitability as well as providing a great rental experience for their tenants. 


Centering Reputation


Reputation matters a lot, especially in a relationship-driven industry such as property management.


There are a few different ways that you can explore a property manager’s reputation before you hire them or even interview them. Here they are.

Read Online Reviews Ask for Referrals
Just about everyone feels empowered to leave an online review for every product and service they encounter. So, when researching a company’s reputation, the logical starting point is online reviews. Research online reviews and testimonials from other property owners and tenants. Websites like Yelp, Google, and property management forums online can provide valuable insights into a property manager's professionalism, responsiveness, and overall performance. When other people know that you’re looking for potential property managers, they’ll be willing to tell you about their own experiences. Don’t be afraid to ask other landlords, investors, and rental property owners for referrals and recommendations on who to work with and who to avoid. Speaking directly with other property owners can provide a firsthand account of what it's like to work with a particular property manager and whether they live up to their reputation.
Visit the Company’s Website Talk to Vendors and Industry Partners
A property management company’s website can give you more than just the details of their services and their pricing. The website should also give you a good idea of who they are and what they’re about. Is there a mission that’s shared with potential customers? Do they provide relevant information that can help you even before you hire them? We’re proud of our website and the resources we provide to anyone looking for property management support. A property manager's reputation can also be assessed by the quality of their network. Managers with strong connections to reputable vendors, contractors, and legal professionals are better equipped to handle the diverse needs of your property efficiently. If you’re in touch with service providers, brokers, or other professionals who interact with property managers as part of their work, they can likely tell you who stands out in the field.

Why Reputation Matters in Property Management


Here are a few reasons why reputation is so important when you’re considering a property management partner:


  • Trust and Reliability


A property manager's reputation is often a reflection of their reliability and trustworthiness. A good property manager can provide a proven track record of effectively managing properties, handling tenant issues, and maintaining transparent communication with property owners. Trustworthy managers can alleviate the stress of property management, allowing you to focus on growing your investment portfolio.


  • Tenant Satisfaction


Happy tenants are more likely to renew leases, take better care of the property, and recommend the property to others. A property manager with a solid reputation is often very good at maintaining high levels of tenant satisfaction. We typically do this by responding promptly to maintenance requests, ensuring clear communication, and creating a relationship based on respect and professionalism. 


  • Financial Performance


The reputation of a property manager can also reflect their ability to manage finances effectively, and this is important to your profitability. You want a smart and steady financial steward in a property manager, and you also want someone who can set competitive rental rates, reduce vacancy periods, and manage expenses such as maintenance and repairs. A reputable manager will have the expertise to maximize your property's profitability while ensuring its long-term value.


  • Legal Compliance


This is California and you need a property manager with a reputation of understanding the local and state laws. Staying compliant with rental property regulations is crucial in property management. A property manager with a good reputation is likely to
be knowledgeable about these laws and adept at ensuring that your property complies. This reduces the risk of legal issues that could otherwise result in costly fines or disputes.


Professional Associations and Industry Leadership


Association

Membership in professional associations, such as the National Association of Residential Property Managers (NARPM), can be a positive indicator of a property manager's commitment to industry standards and best practices. Membership in NARPM, for example, requires adherence to a code of ethics and ongoing education.


At Niguel Point, we are NARPM members and we take that affiliation very seriously. There are strict accounting standards in place, which we follow, and we participate in association events, classes, conferences, and educational opportunities to further our professional development and to deliver a better class of service to our owners and our tenants. 

When you’re choosing a property manager, it’s important to know where they get their information. How do they stay current in their profession? These are necessary questions to ask.


Local Market Knowledge


Once you’re satisfied that you’ve identified a company with a great reputation, you have to take a look at their local knowledge. A large, corporate property management firm may work for some investors, but if you want to succeed locally in the rental market around South Orange County, you need a property manager who understands the nuances of each neighborhood. You need a team who has lived here and worked here, who knows the competing properties and the preferences of tenants.


Why You Need a Local Expert

(like Niguel Point Properties)

Understanding Market Dynamics Accurate Rental Values
Real estate markets are not monolithic; they vary significantly from one location to another. A property manager with intimate knowledge of the local market can provide insights into neighborhood trends, rental pricing, and demand. This understanding allows for strategic decisions that can enhance profitability. Property managers with local expertise can offer precise rental property prices. We understand the nuances of local property values, taking into account factors such as proximity to amenities, schools, and transport links. This ensures that your property is priced competitively, attracting quality tenants while maximizing rental income.
Navigating Local Regulations Access to Local Networks
Rent control. Just cause evictions. Security deposits. So many laws need your careful attention, and a local property manager is aware of zoning laws, building codes, and tenant rights specific to California and South Orange County. This expertise helps in maintaining compliance and avoiding legal pitfalls that could otherwise be costly. Property managers familiar with the local market often have established relationships with contractors, vendors, real estate brokers, and other service providers. This network can prove invaluable for property maintenance, tenant sourcing, and getting the best deals on repairs and renovations.

When interviewing potential property managers, ask about their experience with properties in your specific area, whether that’s Laguna Niguel, Laguna Beach, or San Clemente. Inquire about their understanding of current market trends, typical tenant demographics, and recent changes in local regulations. Ask about recent local market reports and see how they analyze current conditions and predict future trends. Their ability to provide detailed, up-to-date information on the local real estate market is a testament to their level of expertise and engagement.


We are extremely local at Niguel Point Properties. Our focus is on South Orange County, and that’s where our expertise remains.


Hands-On Property Management 

Partner

When you partner with professional and experienced property managers, you get to enjoy a hands-off investment experience that’s both positive and profitable. You get to be hands-off because your property manager is hands-on. 


That’s how we describe ourselves at Niguel Point - full service and hands-on. 

You need to consider this when you’re seeking your management partner. You want to know that you don’t have to do anything because your investment is already getting the attention and the service it needs. 


A good property management partner will take care of every part of the leasing process, the ongoing management services that are required, and the maintenance process. 


Ask about a potential management company’s processes for:


  • Marketing your rental property. 
  • Showing your rental property.
  • Screening your tenants.
  • Conducting move-in and move-out inspections.
  • Enforcing the lease and collecting rent.
  • Accounting and financial reporting.
  • Tenant relationships.
  • Lease renewals.
  • Mediating disputes and conflicts.
  • Security deposit returns.


Does the management team you’re hiring can manage your property and/or your entire portfolio? This is an important question, too. We’re not too big - you get personal attention and customized management plans. Your tenants feel supported. But, we’re not so small that one or two people are running around, trying to manage everything. You need to hire a property manager who has enough staff so that all of your needs and your tenant’s needs are met. Is someone available to get over to the property if there’s an emergency leak in the middle of the night? Will there be a leasing team that can ensure the property is rent-ready before showings and the move-in date?


It matters. 


What Else Do You Need to Know Before You Hire a Property Manager?

What to Know
  • Experience


Does a property manager’s experience match what you need?


We have already talked about local experience being necessary. We’ve talked about the importance of industry associations and professional memberships. 


Can they tell you about the times when they’ve succeeded for clients and the times when they’ve learned from their mistakes?


Don’t get too impressed by the number of years they’ve been in business. That kind of experience is important, of course, but more important is the type of property management experience they have. 


You also want to choose a company that has experience with your particular type of property. A commercial property expert won’t be much help if you’ve got five single-family residential homes to rent out. Talk about experience, and ask for examples of the rental homes they’ve managed in the past and currently manage now.


  • Technology, Communication, and Accounting


An investment in property management technology is always a good sign when you’re looking for a management partner. At Niguel Point Properties, we have invested in innovative technology to automate systems and make our management more efficient. We understand the importance of technology in efficiently leasing and managing your home. 


Ask about the systems they have in place because with the right property management software, a lot of what they do can be automated, and it also keeps everything more transparent for you. With more automation, there’s more time for your management team to focus on tenant experience and helping you achieve your investment goals. That’s why we use technology.


Talk about communication. You want to know your property manager can communicate with you when you need them to. If you’re an out-of-state owner, online communication will be especially critical. If you’re someone who likes in-person meetings, make sure your property manager is equipped for that. 


Check on accounting systems, too. Are there online portals that allow for online rental payments? There should be, and you should receive your rent within days if it’s deposited electronically. We are always happy to tell our new clients about the ease with which they can access statements and financial reports. What can you expect? Following
your income and expenses is not only important at tax time but also in evaluating whether your property is performing the way you expect. 


  • Increasing Earnings and Profitability 


Our priority is to establish a fair and competitive rental value, and we also want to make sure that you earn as much money as possible on your rental properties. Increasing what you earn and minimizing what you spend is one thing we focus on for owners, and when you’re looking for a property management partner, you’ll want to make sure it’s a priority for them, too.


Well-maintained properties are always going to be in demand. If you’re renting out a great home in a good neighborhood, you can charge what that home is worth and you’ll always have tenants who are interested in it. Raising the rent during lease renewals is pretty standard; most tenants expect their rent is going to go up from year to year. 


We maximize what you earn, by establishing a rental value that matches the market and ensuring you are paid what your property is worth.


You need a property manager who can make recommendations about what might earn you more in rent. Simple and cost-effective upgrades, for example, can make a big difference in what you earn and how quickly you attract good tenants. We’ll help you make those decisions and line up the necessary vendors and contractors to do the work.


You’re Looking for More Than Management

Property Management

We love our systems. We’re proud of our experience. We know we’re leaders in the local market and in the property management industry.


But, it’s not the rent collection or the tenant placement that makes us the best choice for you.


What sets us apart is our commitment to the success of your entire investment experience. We want to know where you struggle the most as an investor or landlord because that’s where we’ll focus our work. We believe in managing your entire experience, and that requires us to get to know your unique investment goals. 


There are so many opportunities out here in South Orange County for investors. Whether you’re just starting or you’re looking for new ways to diversify and expand your current portfolio, we are active in the real estate and rental markets, and we can identify opportunities that fit your goals. We are well-positioned to handle everything for you, from acquisitions to rental values to improvements. 


This is about more than just renting out a property. This is about building your future. We know that, and we’re here to support you.


If you’re looking for a
property management partner, pay attention to the advice we’ve just provided. And then, contact us at Niguel Point Properties. 

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